Chirlane McCray’s all-too-telling omission

You know it’s bad when the founder is running away from her own brand: First Lady Chirlane McCray co-authored an oped on mental health in the time of coronavirus — with nary a mention of her signature program, ThriveNYC.

Of course, the $1 billion program is a hot mess. Just this month, Thrive director Susan Herman said, “Where programs did not work as well as we hoped, we are trying new approaches” — as she proceeded to announce the closure of 23 of Thrive’s 54 programs.

McCray co-wrote her Washington Post piece with Dr. Kenneth Paul Rosenberg, a Manhattan psychiatrist who specializes in treating addiction. They call for access to online counseling and therapy for people now holed up in their apartments, explaining that such sessions should replace in-person treatment during the pandemic. They also call for increased privacy and more access to digital care.

In fact, shrinks across the country are already doing sessions by phone, FaceTime and other video chats. They’re smart folks.

A Thrive spokeswoman says McCray didn’t mention the program because it’s local, and the paper is a national publication. Right.

Also: Don’t mention your failures when trying to boost your profile.


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