Do you want to drive insane growth with TikTok? If yes, what exactly do you need to do on the platform? It’s probably the engaging content. But it is not enough to scale up an effective advertising campaign. It means you have to track the performance metrics and decide what TikTok ads will work best for your business. TikTok never fades, so you should create a powerful advertising campaign for your businesses to be at the top. You can also create engaging videos to get more TikTok views and enhance your profile reach in no time. Besides, if you are looking to reach your followers, then look for the option where can i buy tiktok views? You will have different options where you can elevate your profile exposure to new followers. Understand your business needs and experiment with the various strategies and ads to increase your exposure and sales. Look over this guide if you are wondering which ad you should invest your hard-earned money in. Here I have explained briefly how to start with TikTok Business Manager and the effective ways to create a brand new campaign.
Let’s kick-start this article to know more!
Is TikTok Suits To Promote Your Brand?
First, before starting running with TikTok ads, you have to ensure that your brand is appropriate to promote on TikTok. Next, you have to clarify that your target audience is on TikTok. Finally, get to know that TikTok is different from other social platforms like Facebook, YouTube, and Instagram. As per the studies, most users on TikTok are below 30 years old. Also, Millennials and Gen Z are the greatest age groups who use the platform at the exact time. Instead, its widespread global adoption is best for businesses to tap your brand’s opportunity. The happy news is that small businesses to large businesses can take advantage of the platform with the perfect ad campaign.
Create A TikTok Ad Account
Are you ready to create a TikTok ad account for your businesses? Then, the first thing is that you have to sign up for a TikTok business manager account. Make sure to enter the necessary details about you or your business. Once your account is verified, you can start to use the platform.
Create Your Ad Campaign
If you have entered the details, the fun starts! First, create an exciting campaign with a descriptive name and select your business objectives. The campaign objectives are as follows:
- Awareness: If you like to increase visibility and reach for your brand, choose your targeting that suits your budget.
- Consideration: If you want to grow your followers, get more likes, and higher your engagement, consideration is the right choice. You can achieve video views, app instals, and increased website traffic with the necessary steps.
- Conversion: Finally, select the Corresponding campaign objective if your marketing objective is to drive conversions.
Ensure to track your business performance to optimise your campaign correctly. So that with the right type of ads, you can achieve your business goal.
Select The Right Ad For Your Business
There are various ad options on TikTok that every business size can take advantage of as per their budget. With the suitable ads, they can perform their marketing at an affordable rate and best stay in the competition.
#1 In-Feed Ads
In-feed ads appear within the feeds on the individual’s “For You Page.” They will interact with it organically, making them appear more authentic and less annoying than in previous formats. Viewers can also engage with these adverts by likes, shares, and comments.
#2 TopView Ads
TopView ads will display at the top of the viewer’s feed and will be the first video individuals see while they open the app. It is also available in full-screen mode. It lasts up to 60 seconds. As per the studies, TopView ads increase brand recognition and generate conversations. In contrast, 72 percent of users are more likely to prefer TopView ads.
#3 Brand Takeover Ads
A Brand Takeover ad will appear instantly when the user opens the application and visits a segment with a 3 to 5-second full-screen video. This ad is highly effective in meaning visually and is more memorable. It is ideal for businesses trying to make an impact with a limited budget. In addition, to enhance the efficacy, TikTok exclusively limits only one takeover ad per user every day.
#4 Branded Effects
TikTok Branded Effects, like other social media platforms, enable businesses to develop their own lenses, stickers, and general effects, which users share and interact with utilizing TikTok’s AR. The impacts of branded effects could last up to ten days.
#5 Hashtag Challenge
Branded hashtag challenges are one effective type of ad format which inspires users to make content that resonates with the brand’s products or services. Hashtag ads appear on the discovery page and link to a TikTok landing page with a mix of other challenge content. Besides, if you are trying to go viral among your TikTok followers, start to use Trollishly where you can get huge audience engagement.
Summing It Up
Now, I hope that you quickly got an overview to choose the right type of ad formats to advertise your business effectively on the ramping platform. When it comes to content creation on TikTok, always think differently and overcome the difficulties by choosing the right type of ad that suits your business requirements and budget. Therefore, you can stand out in the competitive market and reward your business in several ways.