Victoria’s Secret is ditching its “Angels” for “The VS Collective,” a newly announced group of celebrity activists that will “rally” around important causes and create products for the lingerie label.
The embattled lingerie brand, which cancelled its famed fashion show in 2019, unveiled a new roster of stars who will represent Victoria’s Secret under its revamped marketing model. Per The New York Times, the Victoria’s Secret Angels are no more
Don’t call them angels, but Priyanka Chopraand Megan Rapinoe are among the newest faces of Victoria’s Secret.
In their place, the brand launched two initiatives, dubbed The VS Collective and The Victoria’s Secret Global Fund for Women’s Cancers, on Wednesday, June 16.
The first is described as “an ever-growing group of accomplished women who share a common passion to drive positive change,” per the company’s press release. “Through social, cultural and business relationships, The VS Collective will work to create new associate programs, revolutionary product collections, compelling and inspiring content, and rally support for causes vital to women.”
Inaugural members of the VS Collective are models, activists, athletes and artists from around the world, including Rapinoe, the pink-haired U.S. soccer champ, and Chopra, the Baywatch actress who married Nick Jonas in 2018.
Also joining are South Sudanese-Australian model Adut Akech; Los Angeles-based photographer Amanda de Cadenet; Chinese skier Eileen Gu; British model and body activist Paloma Elsesser; and Brazilian model Valentina Sampaio, who made headlines in 2019 for reportedly becoming Victoria Secret’s first transgender model.
“At Victoria’s Secret, we are on an incredible journey to become the world’s leading advocate for women,” said CEO Martin Waters in a statement on June 16. He called the new program “a dramatic shift” for VS, adding, “It’s a shift that we embrace from our core. These new initiatives are just the beginning. We are energized and humbled by the work ahead of us.”